Direct line wins title most trusted insurers

Marketingweek.co.UK has the results of reader's Digest annual survey, the ninth its kind reported.
To keep after five years on the top spot as most insurance providers trust Norwich Union has lost direct line.
Brand loyalty is essential for businesses, and many financial brands have their reputation of a tap in the recent economic maelstrom take seen.
Norwich Union because lost combination of its own rebranding of Norwich Union brand on Aviva well-established offensive with emphasis on low (especially important in a recession), as recent as direct line's advertising costs may direct line.
Eight years of Halifax rule in the most trustworthy mortgage lender category has come to an end.
The Bank, competition law, Lloyds TSB, to take it on allow had to have waived has been replaced as most trusted UK mortgage providers nationwide.
Nationwide recently from the ailing Dunfermline building took over society parts and the Rammender last year took over and a half of the banking sector, perhaps it is not surprising that a building society was crowned the list for the most trustworthy mortgage lender.
Lloyds TSB manage, keep its title as the most trusted Bank/building society in the country.
Barclaycard and visa shift between the two companies have for many years the award for most trusted credit card, and this time Barclaycard won the top spot seen.
It is perhaps an odd comparison given that Barclaycard requires, the Visa/MasterCard operating functions, but nevertheless Barclaycard won the award.